News

Understanding the differing cross border regulatory environments is essential for Alternative Investment Fund Managers (AIFMs) and Asset Managers as evolving regulation makes compliance with local marketing regulations more challenging.   Jurisdictional rules on cross-border fund and financial service marketing are not optional for compliance and the laws differ country-by-country. To investigate numerous, complex country regulations is a time-consuming and costly exercise, while sales teams need guidance now (fast).

Sales Road Maps Online© (SRMO) provides key AIF marketing compliance “rules of the road” for 55+ jurisdictions to aid AIFMs (and save them time to investigate local marketing rules) when fundraising worldwide.

About SRMO

SRMO the industry’s first online 24/7/365 cross-border marketing compliance tool available by subscription -- provides quick, easy-to-follow guidance for sales teams, with regulatory information confirmed by SRMO’s Counsel network on an ongoing basis. SRMO was developed as a “industry gap filler” based on client demand and incorporates nearly 2 decades of  R&D to be an innovative RegTech solution accessible by all IT modalities including PC, mobile & tablet. How to comply with local rules (Marketing Do’s & Don’ts) is the product “gap filler” that doesn't exist in other law firm matrix products on the market today.

SRMO Founder & CEO Cathy Brand says: "Due to demanding AIF marketing cycles requiring quick business-model relevant answers, many of our clients voiced their need for pointed, key guidance to meet the time-limited demands of AIF marketing teams. Equally, client feedback confirmed they need  high quality, in-depth, value-added, non-confusing content for AIF marketing compliance guidance (“content substance”).

What makes SRMO so innovative and unique is that SRMO is the industry’s first and only online AIF marketing compliance guidance tool that you can find in the market. The only other tools on the market are “legal research matrix products”.

How SRMO works

• Access to SRMO Sales Road Maps© is on an annual subscription basis, with content confirmed and updated by local law firms, saving the AIFMs significant time and legal fees.
• Each SRMO Sales Road Map© provides 10-step guidance on marketing AIFs cross-border: 'What you need to know' or 'Rules of the Road'. 
• Sales Road Maps© details how to comply with local marketing rules in 55+ countries, providing sales teams valued “Marketing Do’s & Don’ts”, our key differentiation feature.
• SRMO provides key feasibility information allowing AIF sales teams to develop their marketing strategy, focusing marketing efforts on “low hanging fruit” countries with regulations that are easier to meet vs. "high hanging fruit" countries with restrictive regulations necessitating more time or cost outlay.
• If an SRMO Subscriber requires bespoke legal advice customised to their specific circumstances, SRMO provides personalised legal Counsel contacts per country.

SRMO Sales Road Maps© help AIFMs focus their overseas marketing campaigns by identifying regulatory roadblocks up front, while saving you time and legal budgets.  Cathy explains: “If you are an AIFM wanting to distribute your AIF overseas, you want to fundraise in the most streamlined, efficient and quick method possible, while mitigating your distribution risks."

What SRMO features

SRMO’s mission is to be the AIFM’s “self-help tool” with resources including:

• Easy-to-follow guidance instead of confusing legalese
• Downloadable country disclaimer language (legends)
• Free Library with articles from a global legal & compliance network
• Free SRMO 360°, which includes related service providers for services relevant to AIFMs including personalised contacts

"We believe SRMO’s full range of resources will be helpful and solutions oriented for AIFMs when facing the complexity of global AIF distribution."  Incredibly excited that SRMO is leading the way in “transforming marketing compliance®”, Cathy predicted the new web-based tool could “change the game” for the legal & compliance industry by providing more value-added, detailed content at a cost-effective price.

"We aim to solve up to 80% of the majority of AIFM queries on AIF marketing regulations, which will give the Compliance Officer enough initial guidance to the AIF sales teams -- on demand, at your fingertips. We are not interested in producing high-level 'teaser products' that create more questions and confusion in order to generate more fees.   Naturally, the only way for AIFMs to be fully informed of local regulations is to take bespoke legal advice from a local law firm, which SRMO Sales Road Maps© do not provide.  However, SRMO Sales Road Maps© get you up the 'learning curve' quickly -- and if you need bespoke legal advice according to your circumstances,  each SRM provides legal counsel contacts for each country.”

Subscribe now to SRMO

About Cathy Brand

Cathy Brand CEO of Global Sales Compliance Ltd.® (UK) and Sales Road Maps Online Ltd.® (UK) has more than 30 years’ career experience in banking and financial services.  A leading expert in her field with over 2 decades of experience in financial services laws & regulations worldwide, she has worked for some of largest financial services companies in world including Citigroup, UBS and Zurich Insurance.  In 2006 Cathy setup GSC, a bespoke cross-border marketing compliance consultancy for AIFMs, Asset Managers,  Financial institutions and Broker-Dealers before launching Sales Road Maps Online® in 2018.  Key to the R&D process for SRMO is valuable GSC client feedback and issues of concern during GSC’s bespoke compliance consultancy in nearly 2 decades.