Press Release & Media
From the GSC Archives: Colin Lloyd interviews Cathy Brand about cross-border marketing compliance
22/04/2022
Colin Lloyd, author of Macro Investment Letter service ‘In the Long Run’, talked with Global Sales Compliance Ltd.® CEO Cathy Brand on TipTV about how investing in fund marketing and sales compliance acts as an insurance against AIFM & Asset Manager’s cross-border distribution risk, in this classic video from the GSC Archives. (See more on SRMO's Press and Media section.)
They discuss five key distribution risks that an AIFM/Asset Manager should try to mitigate in cross-border marketing:
- Sanctions risks
- Investor rescission rights risk
- Litigation risk
- Reputation risk
- Business Franchise risk
GSC invented the Sales Road Map©, providing marketing compliance guidance to sales teams, CCOs, GCs and Management. GSC’s flagship Sales Road Maps© help AIFMs & Asset Managers mitigate their 5-factor distribution compliance risk. In the video Brand also sheds light on the Sales Road Maps Online® cross-border RegTech compliance tool (launched in 2018) that provides turnkey 24/7 support in managing cross-border marketing compliance risk.
Watch the video with Colin Lloyd on Vimeo.
Linear Talk: Investing in compliance is an insurance against distribution risk - Global Sales Compliance from Core London on Vimeo.